Shout out to the Indian Brands that Care about Sustainable and Slow Fashion

In an era where fast fashion dominates the global market, there’s a growing movement towards sustainable and slow fashion. India, with its rich heritage in craftsmanship, is becoming a hub for brands that prioritize ethics, sustainability, and quality over mass production. Here’s a look at ten remarkable Indian brands making a difference in this space, including Jharokha, a name rooted in cultural aesthetics and sustainability.

1. Jharokha

A brand inspired by India’s rich heritage, Jharokha celebrates sustainable living by collaborating with artisans to create timeless, handcrafted pieces. Each product tells a story of craftsmanship, made with natural fabrics and ethical practices. Jharokha embodies the essence of slow fashion by offering products that blend tradition with contemporary design. Their collections focus on durability, minimal waste, and supporting local artisans.

2. Doodlage

Doodlage champions upcycling, turning fabric waste into chic, wearable pieces. They focus on creating clothing that is both environmentally and socially responsible, blending patchwork aesthetics with contemporary styles. Their collections aim to reduce textile waste and promote zero-waste production.

3. No Nasties

A pioneer in the organic cotton movement in India, No Nasties offers 100% organic, fair trade clothing. Their designs are minimalist, focusing on comfortable and versatile pieces. With every purchase, they contribute to initiatives for a better planet, such as tree planting and carbon offsetting.

4. Nicobar

Nicobar combines sustainability with modern aesthetics. They use natural fibers and ethical production methods to craft clothing, homeware, and travel essentials. Their focus on timeless designs ensures their products last beyond fleeting trends, promoting conscious consumption.

5. Upasana

Based in Auroville, Upasana integrates sustainability with social responsibility. Their collections often highlight pressing social issues while using eco-friendly materials and empowering local artisans. Upasana bridges the gap between fashion and activism.

6. Bhaane

Bhaane takes pride in its homegrown roots and transparent processes. Known for its casual, urban aesthetics, Bhaane uses sustainable materials and engages with local communities. The brand’s philosophy revolves around mindful production and consumption.

7. Rimagined

Rimagined focuses on upcycling and reimagining waste into beautiful fashion and lifestyle products. Their unique approach to sustainability ensures every item is one-of-a-kind, crafted with a commitment to reducing environmental impact.

8. The Summer House

The Summer House emphasizes ethical craftsmanship and clean designs. Using organic cotton, handwoven fabrics, and non-toxic dyes, the brand creates clothing that is both eco-friendly and stylish. They collaborate closely with artisans to keep traditional crafts alive.

9. Ka-Sha

Ka-Sha redefines sustainability through storytelling. They focus on zero-waste techniques, upcycled materials, and handcrafting traditions. Their garments are rooted in cultural narratives, making them timeless pieces of art.

Why Choose Slow Fashion?

Supporting brands like these not only reduces the environmental impact of your wardrobe but also empowers artisans, preserves traditional crafts, and promotes ethical labor practices. Slow fashion is about making intentional choices, valuing quality over quantity, and embracing timeless styles.

By investing in these Indian brands, you’re not just buying clothes; you’re supporting a movement toward a more sustainable future.

Which of these brands will you explore next? Let us know in the comments!